Criteria for Evaluating Website Information

from Sabella, R. A. (2003). SchoolCounselor.com: A friendly and practical guide to the world wide web. Minneapolis, MN: Educational Media Corporation.

The following is a checklist of questions to ask yourself for effectively evaluating website content and format (also see http://info.lib.uh.edu/pr/v8/n3/smit8n3.html):

Accessibility, Availability. How accessible is the information? How easy is it to find and use? How much time does it take to access the resource? How stable is the information resource or its provider? Will it be available again if you need it at a later date? Be aware that some Internet information can be very transitory or short lived. Also, does the site allow for reasonable download time? If a site is rated by you as excellent in all other aspects, it would remain an unusable site if it required an unreasonable wait time just to see it. Consistently slow access to a site may be due to a high volume of traffic to the site. In this case, it would be an option for the site server to "beef up" on their hardware to allow for more connections or for you to view the site offline. Access to the site may also be slowed by too many graphics. Webauthors should limit the number of graphics to those that are necessary for the content. Additionally, graphics might be compressed or saved in the format which allows for desirable viewing with minimum file size. Finally, is the site accessible to those with disabilities (e.g., large print and graphics options; audio; alternative text for graphics)?

 

Are facts documented? Does the information contained in the site confirm information from other sources? Are the other sources clearly cited and/or linked?

Authoritativeness, Scholarship. Who wrote, created or published the information? How easy is it to clearly identify the authority of the authors? Is the author’s perspective culturally diverse, or narrowly focused? How well has the author documented the sources of the information presented? Does the site provide contact information for the author, especially a link to his/her e-mail?

Balance, Objectivity, Bias, Accuracy. What is the intended purpose of the information? Why is the information being presented, or made available? What is the perspective of the publication(s)? Is the information presented accurately and objectively? How can you tell? What clues are present to help you judge?

Cost. Is the information free, or is there a fee for the information? Is the cost worth having the information and time saved? Also remember, information isn’t free if it takes too much of your time to find, print, read or manage. With so much Internet information available, it is easy to suffer from information anxiety. Before clicking on a link, decide whether further investigation of the site satisfies your research needs or simply your curiosity? When in doubt, you might download the information for later perusal instead of immediately studying it.

Ease of navigation. Does a site leave you buried deep somewhere without any hope of getting back to another of its pages? A site should be easy to explore and review. Navigation that changes to reflect your current location (by dimming out the navigation button for your present location, using a different color for the current link, or providing a clear header that tells where you are) helps people to orient themselves. This sort of feedback may be simple, but it’s also a valuable tool for users. It’s important that people know where they are, where they can go, and how they will get back to where they started (Websitejournal, 1998). Also, is the site laid out clearly and logically with well organized subsections? Does the site include an index which includes all available information in an outline form? If the site is especially large, does it include a search engine which can point to keywords directly within the site?

Format. Can you clearly identify what type of information it is? Is it a Web Home page? Is it a newsgroup posting? Is it a file or downloadable software? Is it a government report? Is it an advertisement? Is the information in an appropriate or useful format for your needs? Does it have the features you need? How complete is the information?

Links. Are links relevant and appropriate? Be sure to investigate additional sites on the topic before assuming that the linked sites are the best available. Also, are links up to date or do they point to sites which no longer exist or have moved (i.e., broken links)?

Originality. Is it primary information or secondary information? Is the originality of the information important for your research?

Pervasiveness. Is this a site that others have found helpful and useful? Has the site been awarded recognition by reputable organizations as evidenced by an award icon? Does a search of the site’s URL produce results which indicate that other sites reference the site in question?

Quality. Evaluate the content: What kind of information is it? Is it facts or opinions? Is there any documentation? Does the information support or refute your position? Are any major findings presented? How does the information compare to other related sources? Most important, is the text well written?

Search Engine Rank. Put some keywords relevant to the website into a search engine and see where the particular site ranks. Of course, higher ranks probably indicate a more popular website which may underscore other evidence that already supports it. Relatedly, you can see how many other websites are linked to the site in question by using the Backwards Links feature of most popular search engines. For instance in Google, put the website address in the search field and then click on [Find web pages that link to ...].

Security. If you need to transmit confidential or otherwise sensitive information, does the site incorporate encryption over a secure server?

Timeliness. When was the information produced? Is the information too old, or too new for the needs of your research?

Usefulness. How useful is the information for your particular need? If you can’t identify it’s usefulness immediately, it should be considered a low priority to save, print or read online.

After you have determined that the site you found is relevant, useful, and adequately meets the above criteria for quality sites, then you may begin using the site with the remainder of this chapter as a guide.

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